There are a 6 very important marketing channels to focus on that will drive traffic to your site.
These include:
- Direct traffic
- Organic traffic
- Email traffic
- Social Media traffic

- Referral Traffic
- Pay Per Click Advertising Traffic
One of the most important parts of Digital Marketing is measuring the results of your efforts through an analytics program. You don't want to keep doing something that just isn't working. This means learning google analytics or another program and understanding what the results mean. Most companies may focus on one channel more than another. For those in the New England area who are looking to improve on any of the channels above or their analytics, Sarah Elizabeth Optimization can help. Sometimes a fresh perspective and review of your analytics is a perfect way to re-strategize or come up with new ideas.
These include:
- Direct traffic
- Organic traffic
- Email traffic
- Social Media traffic

- Referral Traffic
- Pay Per Click Advertising Traffic
One of the most important parts of Digital Marketing is measuring the results of your efforts through an analytics program. You don't want to keep doing something that just isn't working. This means learning google analytics or another program and understanding what the results mean. Most companies may focus on one channel more than another. For those in the New England area who are looking to improve on any of the channels above or their analytics, Sarah Elizabeth Optimization can help. Sometimes a fresh perspective and review of your analytics is a perfect way to re-strategize or come up with new ideas.
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